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Media Decisions

6/30/2010

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     According to McCombs and Shaw, the agenda setting role of the media suggests that "the media not only tell us what to think about, but also how to think about it, and consequently, what to think."
     Regarding black images, media scholar Donald Bogle noted that there are five major African-American media stereotypes still used everyday: toms, coons, mulattoes, mammies and bucks.
     I believe that Acknowledged Africans (black people) have over the years looked at their media images, roles and performances from a different lens, a lens that captures the African presence in a different cultural hue and within five groupings.  These images and roles may also equally apply to Acknowledged African leadership:

a) Kings and Queens (those characters that Africans deeply admire)
b) Divas and Players (aka hustlers, argumentative and cantankerous characters)
c) Self-haters and Villains (a cross between Bogle's "Uncle Toms" and "Coons")
d) Brothermen, Sisterfriends and Lovers (very close attachments to)
e) Props and Tokens (backdrops to an Unacknowledged African dominant environment)

KOH, PhD (Ife Ukwu)
 
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