The Role of INVR Standards / HHEW with the Media
1) To be a bridge builder in current and future advancements in the major media industries.
2) To be an active participant in current and future advancements in the major media industries.
3) To systematically connect Acknowledged Africans (primarily African-Americans) with various aspects of the mass media, via communications, consulting, policy making, internships, research, professional & student development, financial services, career, legal and personal counseling, academic pursuits and international participation.
2) To be an active participant in current and future advancements in the major media industries.
3) To systematically connect Acknowledged Africans (primarily African-Americans) with various aspects of the mass media, via communications, consulting, policy making, internships, research, professional & student development, financial services, career, legal and personal counseling, academic pursuits and international participation.
Mass Communication & Mass Media
By definition, mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.
Mass media is any medium used to transmit mass communication. This would include the 12 major mass media industries; Books (e.g. W.E.B. DuBois: A Reader), Newspapers (e.g. The New York Times), Magazines (e.g. The Economist), Journals (e.g. the Journal of Unabridged Genius - JUG), News Albums (the CV Drum News), Recordings (e.g. Bacewicz: Concerto for String Orchestra), Radio (e.g. National Public Radio), Movies (e.g. "Gertrud" - filmed in Denmark, 1965), Television (e.g. CNN), The Internet (e.g. Buzzfeed), Cell Phones (e.g. Verizon), and Video & Computer Games (e.g. The Legend of Zelda: Ocarina of Time).
Mass media can be used for various positive and non-positive purposes:
White News: Why local news programs don’t cover people of color, a 2000 book by Don Heider, a white professor at the University of Texas, Austin, pointed out that coverage of ALANAs (African, Latino, Asian & Native Americans) is usually placed in two categories: crimes and festivals. Stephanie Greco Larson in Media and Minorities (2005) noted that “Blacks are commonly represented in crime and sports stories but not in economic, foreign and political news.” Also regarding black images, media scholar Donald Bogle (1974; 2001) noted that there are five major African-American media stereotypes still used everyday: toms, coons, mulattoes, mammies and bucks. Keith Orlando Hilton (2003) also noted that African-Americans have over the years looked at their media images, roles and performances from a different lens, a lens that captures the African-American presence in a different cultural hue and within five groupings. These images and roles may also equally apply to Acknowledged African leadership:
· “Kings and Queens” (those characters that African-Americans deeply admire)
· “Divas and Players”(a.k.a. hustlers, argumentative and cantankerous characters)
· “Self-haters and Villains” (a cross between Bogle’s “Uncle Toms” and “Coons”)
· “Brothermen, Sisterfriends and Lovers” (very close attachments to)
· “Props and Tokens” (backdrops to an Unacknowledged African dominant environment)
Mass media is any medium used to transmit mass communication. This would include the 12 major mass media industries; Books (e.g. W.E.B. DuBois: A Reader), Newspapers (e.g. The New York Times), Magazines (e.g. The Economist), Journals (e.g. the Journal of Unabridged Genius - JUG), News Albums (the CV Drum News), Recordings (e.g. Bacewicz: Concerto for String Orchestra), Radio (e.g. National Public Radio), Movies (e.g. "Gertrud" - filmed in Denmark, 1965), Television (e.g. CNN), The Internet (e.g. Buzzfeed), Cell Phones (e.g. Verizon), and Video & Computer Games (e.g. The Legend of Zelda: Ocarina of Time).
Mass media can be used for various positive and non-positive purposes:
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.
- Public service announcements.
- The manipulation of large groups of people through media outlets, for the benefit of a particular political party.
White News: Why local news programs don’t cover people of color, a 2000 book by Don Heider, a white professor at the University of Texas, Austin, pointed out that coverage of ALANAs (African, Latino, Asian & Native Americans) is usually placed in two categories: crimes and festivals. Stephanie Greco Larson in Media and Minorities (2005) noted that “Blacks are commonly represented in crime and sports stories but not in economic, foreign and political news.” Also regarding black images, media scholar Donald Bogle (1974; 2001) noted that there are five major African-American media stereotypes still used everyday: toms, coons, mulattoes, mammies and bucks. Keith Orlando Hilton (2003) also noted that African-Americans have over the years looked at their media images, roles and performances from a different lens, a lens that captures the African-American presence in a different cultural hue and within five groupings. These images and roles may also equally apply to Acknowledged African leadership:
· “Kings and Queens” (those characters that African-Americans deeply admire)
· “Divas and Players”(a.k.a. hustlers, argumentative and cantankerous characters)
· “Self-haters and Villains” (a cross between Bogle’s “Uncle Toms” and “Coons”)
· “Brothermen, Sisterfriends and Lovers” (very close attachments to)
· “Props and Tokens” (backdrops to an Unacknowledged African dominant environment)
